Digital Marketing
Campaign performance, channel metrics, lead attribution & ROI
+18.3%
2.4M
Total Impressions
+12.7%
1,284
Leads Generated
+0.6%
4.8%
Avg. CTR
-4.2%
$18,400
Total Ad Spend
+28%
312%
Blended ROI
+9.1%
387
Conversions
Engagement Trend (8 Weeks)
Impressions (K)Leads
Lead Source Attribution
Google Ads
36629%
Email
31224%
Organic SEO
27621%
Meta Ads
18715%
LinkedIn
14311%
ROI Trend
6-month blended return on ad spend
Channel Performance
Google Ads
366 leads$5.1k spend315% ROI
Email
312 leads$0.6k spend520% ROI
Organic SEO
276 leads$0.9k spend410% ROI
Meta Ads
187 leads$2.1k spend280% ROI
LinkedIn
143 leads$2.0k spend195% ROI
Engagement Stats
Avg. Open Rate
38.4%
+2.1%Social Reach
142K
+11.8%Organic Traffic
28.6K
+7.4%Search Impressions
890K
+15.2%Likes & Reactions
4,820
+6.3%Comments & Replies
1,140
-1.2%Campaign Performance
| Campaign | Channel | Status | Budget | Spent | Leads | CPL | CTR | ROI |
|---|---|---|---|---|---|---|---|---|
| Q3 BPO Lead Gen | Google Ads | Active | $5,200 | $3,840 | 214 | $17.9 | 5.2% | 340% |
| Social Brand Awareness | Meta Ads | Active | $3,000 | $2,100 | 187 | $11.2 | 3.8% | 280% |
| Email Nurture Series | Active | $800 | $620 | 312 | $2 | 22.4% | 520% | |
| SEO Content Push | Organic | Active | $1,200 | $900 | 276 | $3.3 | 6.1% | 410% |
| LinkedIn B2B Outreach | Paused | $2,400 | $1,980 | 143 | $13.8 | 2.9% | 195% | |
| Retargeting — Web Visitors | Google Ads | Active | $1,800 | $1,240 | 152 | $8.2 | 7.4% | 290% |
Q3 BPO Lead Gen
Google AdsLeads
214
CPL
$17.9
ROI
340%
Budget utilization$3,840 / $5,200
Social Brand Awareness
Meta AdsLeads
187
CPL
$11.2
ROI
280%
Budget utilization$2,100 / $3,000
Email Nurture Series
EmailLeads
312
CPL
$2
ROI
520%
Budget utilization$620 / $800
SEO Content Push
OrganicLeads
276
CPL
$3.3
ROI
410%
Budget utilization$900 / $1,200
LinkedIn B2B Outreach
LinkedInLeads
143
CPL
$13.8
ROI
195%
Budget utilization$1,980 / $2,400
Retargeting — Web Visitors
Google AdsLeads
152
CPL
$8.2
ROI
290%
Budget utilization$1,240 / $1,800